The best SEO writer & recipe developer for your food, drink or home appliance brand

SEO Copywriter, Ghostwriter and Recipe Developer for Fantastic Food, Drink and Home Appliance Brands


Need to put something in writing but can’t work out how to make it sound perfect?

Stumbling over your words, knowing your awesome business would sound irresistible if only you could figure out just how to say what makes you special? I'm glad you're here, because that's what I'm for.

I’m an Australian copywriter, ghostwriter and editor with almost 20 years specialist experience in food, recipe and home appliance industry writing.

I write delicious and informative content in exactly the tone you would use, if you could get the voice in your head out onto the page. No, not that voice. The other one - the one where you always say the right thing and everyone is so desperate to get their hands on your product or service they'd happily pay double your rate (well, we can wish, right?).

Would you rather poke yourself in the eye than write ANYTHING for your website, newsletter, sales material or business documents? Maybe you've been trying to find time to write your own content for ages, but you're struggling to make it happen. Or you've always wanted to write a book or ebook but don't know where to start.

I get it, and I'd love to help. I get a kick out of exactly what you don’t, and I'll make your written content produce amazing results for your business. 

My expertise is in creating clear, concise and professional writing for food, drink and home appliance businesses. I love figuring out what makes your business unique and turning that knowledge into words which show the world how fabulous you really are.

I’m kind of a word nerd. And a perfectionist. Both of which are fantastic news for you, because you don't need to be.


Want to know what makes me tick?

I'm a word-savvy blend of creativity, real life business experience and qualifications, which means I can turn my skills to writing on just about any topic and for any format. My clients will tell you the same – you can see what a few of them have to say here.

My expertise leans towards technical, highly researched and detailed writing such as recipes, food policy and procedure documents, training guidelines, proposals and grant submissions.

No matter how ‘out of the ordinary’ you think your copywriting needs are, I’ve probably done something similar. I started my career in commercial food product development but realised the best part of the jobs I did was the writing and food content creation, so turned my attention to honing my food writing and recipe developing skills. 

I've spent more than 15 years writing on topics as diverse as:

  • kitchenware retail
  • home appliances
  • home building
  • food and coffee manufacturing
  • fashion
  • healthcare
  • charity
  • wedding planning
  • marketing/advertising
  • graphic design

I have Degree qualifications in Journalism and Nutrition. I never did end up practicing as a nutritionist because I REALLY like to eat cake and chocolate but I have a special affinity when it comes to copywriting for food and health businesses.

My first solo-produced book (a cookbook) will be published in 2017.

Do you think we'd work well together? Let's chat: click the button below, stalk me on LinkedIn or give me a call on +61 402 097 179.


Copywriting Clients


Homemade Bliss

Homemade Bliss are the best artisan cake wholesalers in Australia, creating amazing handcrafted cakes everybody will love. They specialise in cakes to suit gluten free, dairy free, paleo, vegan and raw diets.

Client work: full website SEO copywriting; product description copy.



Tischh Marketing

Tischh is a full service marketing agency with a nationwide client base. The agency works with individuals and businesses of all sizes to bring ideas to life through thoughtful, client-oriented marketing solutions.

Client work: government job tender documents and EOI's; website copy; social media copy; editing; proofreading (work done across multiple projects for both the agency and its clients).

Margaret River Roasting Co

The Margaret River Roasting Company is a boutique roaster, wholesaler and exporter of exceptional and ethically sourced coffee with a local twist, a brand true to its beautiful Australian coastal location.

Client work: full website editing; brand story; about page; product description copy.


Hello Quirky Design

Linzi Atkinson Groom is a UK-based professional Graphic Designer with over a decade of experience, specialising in quirky, fun and fabulous branding from the heart for women entrepreneurs all over the world. 

Client work: branding copy; about me copy; full website copy for site redesign. 

Rothko Clothing

Stylish, quality-driven kids clothing known for hand illustrated, laid back designs inspired by the surf, sun and sand.

Client work: brand positioning statement; brand story; about page; full website copy for site redesign and expansion.




Clearpond is a leading Australian and New Zealand company servicing the creation, management and enhancement of aquatic environments.

Client work: full website copy for main company website and new e-commerce site; product description copy.


"Working with Emily was effortless. It's rare to find someone who not only completely understands your vision, but goes above that and creates something you could have never imagined. Her copy took my business from small time niche to national specialist. Thank you Emily, you are absolutely amazing".

Faith Drummond, Homemade Bliss

"Emily has recently completed work for our business Rothko, and has done an incredible job at understanding our vision.  Not only does she just 'get' the style of our business, she manages to translate it into the perfect words for us. Working with Emily was easy and fun! We would recommend her services to anyone looking for a professional copywriter".

Caitlin & Jess, Rothko Clothing

“Emily’s copywriting work is outstanding. Whether it’s a creative brand story or an in-depth tender response, she always delivers the best content I could hope for (even when it’s a rush job, which it frequently is!). She's passionate about her writing, totally picky about grammar and spelling and an all-around pleasure to work with. I love working with Emily and never hesitate in recommending her to my own clients".

James Tischhauser, Tischh Marketing

We operate a very unique business which encompasses a lot of different product types and services. We have difficulty in describing our business and products without seeming boring, but Emily is always able to find the words to express exactly what needs to be said, whether it's for a pond pump, a water filtration system or a general description of our services. Very impressed.

Simon Line, Clearpond

As a health professional I find it difficult to ensure the language used in articles and handouts at work is easily understood by people without containing too much medical lingo. Emily edits and proofreads a variety of materials for me including patient handouts, newspaper articles and PowerPoint presentations. Her ability to understand the target audience and adjust language appropriately so that it is concise, clear and easily understood is a great skill.

Karina Caldwell, Well Women Physiotherapy



What makes your business tick? Let me know, and together we'll create delicious content to excite you, your clients and your staff. You can call me on (+61) 0402097179, connect with me on Facebook, or fill in the form below and I'll get in touch.